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To maximize profitability, revenue and customer satisfaction in today’s competitive business environment, organizations have no
choice but to develop customer focus. It means fostering a behavior, within the organization, to satisfy the customer needs and
adopt customer-centric strategies. This change, which is enabled by technology, has revolutionized the way companies do
business and has made it possible for them to make their products and services available to the customers in a cost-effective
way, anywhere, at any time. This is CRM.
We offer the following workshops and training related to CRM:
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| Course |
Description |
Format |
Customer Relationship
Management (CRM)
for Managers
COURSE ID: CRM-001
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This course is designed for managers who need more information on
’what should be done’to make CRM a success in their organization;
who wish to know more about CRM before their organization begins
a CRM implementation; who need to start - over with CRM or
reconsider their approach; who need to know what can be done in
their organization to enhance CRM; or who need to analyze and
evaluate CRM. |
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CRM Visioning and
Scope Workshop
COURSE ID: CRM-002
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This workshop is designed to help organizations define a CRM
solution idea as a set of features with clear boundaries. We work
with the client team members to ensure that a realistic solution is
envisioned within the project constraints. The feasibility, potential
problems, and risks for each feature were carefully analyzed to
ensure that the solution vision maps back to business goals, Each
feature that is included in the scope maps back to the solution
vision, there are no conflicting statements in the solution vision
there are no conflicting features in the solution scope, the stake-
holders have a common understanding of the vision and the scope. |
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Introduction to
Balanced Scorecard
COURSE ID: CRM-003
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Performance Management is a critical part of strategy
execution. Only with a balanced set of performance
metrics the organization can determine the success
or failure of its business strategy. This is a
practical, "hands-on" workshop which covers the key
concepts of the balanced scorecard and why it is
gaining so much attention in corporate and
governmental organizations. We will follow a
systematic approach to building and implementing
the balanced scorecard. |
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